LeasePlan. Welcome to the Mobility-Optimizers.
For LeasePlan Germany we at Butter developed a new Claim. And as an old saying goes: A new claim never comes without a new series of Motives.
In order to cover the huge amount of the “Mobility Optimizer” services, we needed a big shooting; we created 18 new service-motives, each of them excising out of many different photographed components. Besides that we also created many, many new brochures, flyers, templates, door-hangers, micro-sites etc.