How can you show the International character of the IFFR and the cultural diversity in the city of Rotterdam? To give a creative answer to these questions Martijn Lankveld and I designed country flags with the distinctive IFFR logo. These flags were spread out and hung at many of the international shops in Rotterdam.
We also wanted some more attention for the winners at the award ceremony. So the idea was to create small parades through the city with the participants carrying the country flags of the winning Directors.