ONCE A YEAR TO AN OPTICIAN.
The Central Association of Opticians (ZVA) advises that a vision test should be carried out once a year in order to be able to recognize the onset of non-recognition. In order to better remember this recommendation, we created the short formula: “1xO”.
We created several cartoonesque poster/banner series in which we made clear that the eye need a vision test. This serie was Deutsche Bahn orientated and hang in several ICE trains.